An automated email is a series of emails that are sent automatically Email, triggered by the actions of your subscribers. This is in contrast to “email blasts” or one-off email broadcasts that are sent manually to your subscribers.

The benefit of email marketing automation is that it lets you unlock this amazing ROI while you sleep! After you set up the email automation, there’s no action needed. It just works for you, automatically.

Consider some of the following statistics on email marketing automation:

Email marketing services are used by more than 80% of companies. But…
Only 51% of companies are using email automation to save time and money.
Automated emails get click rates 119% higher than broadcast emails.
Sending an automated welcome email series instead of a single welcome email can increase revenue by 13%.
Automated birthday email offers can boost conversion rates 60% over non-timed emails with the same offer.

List of Email Marketing Automation Tools

1. OptinMonster

OptinMonster is the best email marketing automation tool that lets you collect and automatically segment email addresses based on the user’s activity, inactivity, cookies, geographical location, and more.

2. RafflePress

One of the best ways to increase your email subscriber list is by running contests and giveaways. With RafflePress, you can host these contests on your own blog and social media platforms.

3. GetNotify

GetNotify is a free tool that notifies you the instant your email gets read by the recipient. You just send your marketing emails like you normally would, but add “.getnotify.com” to the recipient’s email address.

4. Campaign Monitor

What good is an email marketing campaign if you can’t automate things like testing, tracking, and optimizing? With Campaign Monitor, you can. It features interactive analytics that are easy to review and act upon.

5. PageModo

PageModo lets you turn your Facebook business page into a professional landing page that can collect leads and increase your subscriber numbers.

6. SmartBribe– GoViral (formerly SmartBribe)

GoViral (formerly SmartBribe) is a 100% free tool that encourages your new email subscribers to share your opt-in with their friends. It customizes your thank you page to include a “bonus” incentive for them to share on social media and email. Once they share, they get access to the free bonus.

Email Testing Tools

7. Litmus

Litmus is one of the top tools to render testing emails on any device. You can test up to 40 clients and devices with one single click, which cuts down on the time it takes for you to review each and every email combination.

8. Reach Mail

The Reach Mail testing feature lets users compare direct performance metrics on up to five individual email campaigns at once. It also accounts for things like subject lines, content, and images to show you which emails will perform best.

9. Cake Mail

Every email marketer needs an automated A/B split testing tool to improve open rates. With Cake Mail, you can determine which emails will perform best. There’s also a “Spam Assassin” feature to ensure emails don’t end up in spam folders.

10. Constant Contact

Constant Contact is one of the email marketing services that we always recommend because it’s beginner-friendly and offers quick and easy setup.

11. Sendinblue

Sendinblue is a complete marketing automation software that combines both email marketing services as well as SMS messages. They offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.

12. Drip

As the name suggests, Drip is an app designed for streamlining the drip email process. It’s a surprisingly simple tool that packs quite the punch. The app features email gathering technology, pre-made templates, and drag and drop elements for simple creation.

13. AWeber

Did you recently add a bunch of new subscribers to your email list? Well, instead of bombarding them with a bunch of past emails, you can use AWeber’s Follow Up feature to get subscribers up to speed in a hurry

14. ConvertKit

Want some of the more advanced features of a CRM without the price tag? ConvertKit allows you to send targeted autoresponders to subscribers based on their interaction with your emails with Automation Rules. They even have blueprints that you can use to quickly create autoresponder sequences for almost any situation.

15. ActiveCampaign

ActiveCampaign allows you to create drip emails that are driven by subscriber interaction, behavior, interests, location, history and more. With this tool, you can automate the entire life cycle of a subscriber or customer, improving customer experiences.

16. MailerLite

MailerLite features a drag & drop editor, making it easy to set up beautiful email marketing campaigns in minutes. You can personalize, segment, and automate your campaigns using MailerLite’s advanced targeting features, and their optimization features will ensure that your campaigns are performing their best.

17. BombBomb

Text-only emails can be boring. Heck, even images are becoming boring in today’s media-saturated internet landscape. If you want to effortlessly spice up your emails, then you should consider using BombBomb to create video-powered drip emails.

18. Mailchimp

Mailchimp allows you to send drip emails to follow up based on website activity, abandoned carts, activity or inactivity, and much more. You can also use Mailchimp Groups + OptinMonster to send drip emails based on what the subscriber opted-in for, or even based on checkboxes that the user selects on your optin form.

19. Gumroad

Widely known as a place to sell digital products and services, Gumroad now has an email feature that lets you gather and store potential customers alongside existing customers. You can then segment based on numerous features and send updates about your products.

20. GetResponse

If you’re like most people, your email newsletters are sent at predetermined times. Shouldn’t they be integrated into your calendar then? GetResponse’s autoresponder tool uses drag and drop features to make calendar management a breeze.

21. Emma

Nobody likes a generalized email newsletter. That’s why Emma is a great tool. This powerful tool works with Shopify, Salesforce, & More to gather CRM and sales data and personalize emails based on the subscriber.

22. Contactually

Contactually is one of the neatest tools on the list. It’s a CRM platform that focuses on vetting contacts. It gathers contacts form your email inbox, website, and social media profiles and then gathers as much information as it possibly can to guide your messaging.

23. HubSpot

HubSpot is consistently ranked as one of the top marketing automation tools across a spectrum of tasks. One of its top uses involves streamlining email marketing services through the use of automated workflows.

24. Intercom

If you’re trying to teach your customers/users about your app, Intercom lets you send automated email conversations directly in the app. This gives them assistance where they’re most likely to see it.

25. BenchmarkONE

Just like Gmail now uses tags to optimize messages, so does BenchmarkONE. You can create tags and assign them to specific contacts based on their interests and the stage of the funnel they’re currently in.

20+ Best Email Marketing Automation Tools