Keyword Types in SEO, Keywords are the first step to a successful SEO. And when you nailed your SEO, that’s when your organic views start coming in. Keywords Need to More views, more potential customers, more conversions, more profit in SEO.

Buyer keywords
Targeting keywords
Keywords by length
On-site keywords

Keyword Types in SEO

Types of Buyer Keywords

There are three types of buyer keywords:

Informational keywords
Navigational keywords
Transactional keywords

Informational keywords

Informational keywords, or “know” keywords, are terms users search for when they want to find general information about a topic.

Navigational keywords

Navigational keywords, or “go” keywords, are terms users search for when they want to visit a website for a specific brand.

They are researching different brands to see which offers the best solution to their problem.

Transactional keywords

Transactional keywords, or “do” keywords, are terms users search for when they are ready to make a purchase

Types of On-Site Keywords

Primary keywords
Related or LSI keywords

Primary Keywords

A primary keyword is the main term you target on a webpage. Each page of SEO content should have one primary keyword assigned to it.

Related Keywords or LSI Keywords

Related keywords or LSI keywords (latent semantic keywords) are terms or phrases that are semantically related to, or variations, or synonyms of, a primary keyword. They are used to support a primary keyword in a piece of content.

Types of Targeting Keywords

Market segment keywords
Customer-defining keywords
Product keywords
Branded keywords
Competitor keywords
Geo-targeted keywords

Market Segment Keywords

Market segment keywords are generic keywords associated with an industry or brand.

Customer-Defining Keywords

Customer-defining keywords are search phrases that identify a specific subset of customers or audience.

Product Keywords

Product keywords are terms related to specific brand offerings. These types of keywords are phrases that directly reference a company’s products or services

Branded Keywords

Branded keywords are search phrases that include a brand’s name or other branded terms

Competitor Keywords

Competitor keywords are types of keywords that target brand names of competing businesses, products, or services

Geo-Targeted Keywords

Geo-targeted keywords are search phrases that identify a location.

Types of Keywords by Length

Short-tail keywords (also known as head, broad, or generic keywords)
Mid-tail keywords
Long-tail keywords

Head Keywords or Short-Tail Keywords

Head keywords, also known as generic keywords, are popular, broad search terms that have a very high volume of search traffic.

Mid-Tail Keywords

Mid-tail keywords fall between head keywords, which have a high volume of traffic but are highly competitive, and long-tail keywords, which have a small volume of traffic but with less competition and higher conversion rates.

Long-Tail Keywords

Long-tail keywords are the longest search terms and are very targeted to a specific topic or audience

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Keyword Types in SEO, SEO Expert Should Know