Keyword Types in SEO, SEO Expert Should Know
Keyword Types in SEO, Keywords are the first step to a successful SEO. And when you nailed your SEO, that’s when your organic views start coming in. Keywords Need to More views, more potential customers, more conversions, more profit in SEO.
- Buyer keywords
- Targeting keywords
- Keywords by length
- On-site keywords
Keyword Types in SEO
Types of Buyer Keywords
There are three types of buyer keywords:
- Informational keywords
- Navigational keywords
- Transactional keywords
Informational keywords, or “know” keywords, are terms users search for when they want to find general information about a topic.
Navigational keywords, or “go” keywords, are terms users search for when they want to visit a website for a specific brand.
They are researching different brands to see which offers the best solution to their problem.
Transactional keywords, or “do” keywords, are terms users search for when they are ready to make a purchase
Types of On-Site Keywords
- Primary keywords
- Related or LSI keywords
A primary keyword is the main term you target on a webpage. Each page of SEO content should have one primary keyword assigned to it.
Related Keywords or LSI Keywords
Related keywords or LSI keywords (latent semantic keywords) are terms or phrases that are semantically related to, or variations, or synonyms of, a primary keyword. They are used to support a primary keyword in a piece of content.
Types of Targeting Keywords
- Market segment keywords
- Customer-defining keywords
- Product keywords
- Branded keywords
- Competitor keywords
- Geo-targeted keywords
Market Segment Keywords
Market segment keywords are generic keywords associated with an industry or brand.
Customer-defining keywords are search phrases that identify a specific subset of customers or audience.
Product keywords are terms related to specific brand offerings. These types of keywords are phrases that directly reference a company’s products or services
Branded keywords are search phrases that include a brand’s name or other branded terms
Competitor keywords are types of keywords that target brand names of competing businesses, products, or services
Geo-targeted keywords are search phrases that identify a location.
Types of Keywords by Length
- Short-tail keywords (also known as head, broad, or generic keywords)
- Mid-tail keywords
- Long-tail keywords
Head Keywords or Short-Tail Keywords
Head keywords, also known as generic keywords, are popular, broad search terms that have a very high volume of search traffic.
Mid-tail keywords fall between head keywords, which have a high volume of traffic but are highly competitive, and long-tail keywords, which have a small volume of traffic but with less competition and higher conversion rates.
Long-tail keywords are the longest search terms and are very targeted to a specific topic or audience
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