Link Building Strategy 2021
Link building is one of the most critical components of a successful SEO strategy. If you want to grow your web traffic in 2020, high-quality links are a necessity.
The thing is, there are hundreds of different ways to build links. With so many options at your disposal, how do you decipher which strategies work best?
1. Google My Business
Use this guide to make sure your Google My Business listing is correct, every part is optimized, and you’re using all the newest GMB features.
Google My Business (GMB) is a free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities.
Seasoned SEO professionals use GMB listings to leverage a location-based strategy
Creating a GMB listing is the first step to local search success.
And for good reason.
GMB offers the greatest impact for brands seeking local exposure.
A feature like Google’s Local Search emphasizes the need for a GMB listing for both new and established businesses.
It gives a list of businesses nearby and a lot of information needed to find a specific business like:
- Business address.
- Business hours.
Google’s Knowledge Graph also utilizes verified Google My Business information.
2. Business Listings
Basically business listing sites is another platform where you have to add full details about your website or business. Such as Address, About CEO, Founder of Company and many few things which describe your business details. This gives your business great brand value presence on the online for your business on the search engine page and also help in for local search engine SEO. When your listed business has been approved then the search engine also start showing your listed business locally when you type your business name on the SERP page. There are also many free business listing sites and paid business listing sites available. Free and paid have a little bit different which only a few additional features will be added to the paid members.
3. Classfield Submission
Classified was a simple advertisement process when the SEO was not so much evolved. But, as the industry trends increase, this thing got its special place in SEO works. By using classified in your SEO works, you can easily improve your website ranking. This happens because the search engine also uses the classified sites to find the most suitable search ranking for your websites. You must use this thing appropriately to get the most out of it. You must also have the list of best sites which we will give you below.
As we discussed earlier, these sites help you to achieve good search engine ranking. But, you must be aware of their specific effects on your SEO strategy before using them. Classified sites will serve you as one of the best ways to achieve good rankings.
4. Guest Blogging
Guest blogging — also known as guest posting — is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.
Links are a primary ranking factor in Google, and in SEO guest blogging offers a strong opportunity to secure a link back from another website, in addition to the other marketing considerations.
Guest blogging establishes a relationship with the blogger hosting your post, taps into their audience for additional exposure, and helps you establish authority among an audience.
The concept is simple: you write a blog article according to the requirements of a particular blogger and get a backlink in return, usually in the bottom of the article which is called the Author Box.
Bloggers are interested in publishing high-quality content on their blogs which they can use to attract new readers, as well as share with their current audience. This makes guest blogging a win-win solution for both website owners, who want to rank higher in search engines (and need links to do so), and bloggers who are interested in attracting more readers to their blog
5. Artical Submission
Article submission is one of the essential parts of the off-page SEO and link building method to make quality backlinks. It helps SEO folks to showcase their expert abilities and quality content on the internet and to get the backlinks as reference.
Using free article submission sites in 2020, you can give valuable data that will serve to increase trust from customers and further help to establish a name or brand online.
It also helps to improve domain authority and PageRank by building the appropriate backlinks pointing to your web pages. It’s also the safest way to increase your brand popularity, sales, and revenue.
6. Social Bookmarking
Social Bookmarking is one of the most popular Off-page SEO strategies. This is the way to win quality backlinks for free with a huge targeted audience. You can get not just traffic but also you can promote your brand. Hence Social Bookmarking is also the proven way for digital marketing or SEO.
Social Bookmarking sites are the best platform for relevant searches. They have high PR due to huge traffic. When users search for something, these sites probably come to the top SERPs. So, users probably hit on these sites to get relevant details. And hence, little traffic to your blog post or website.
7. Forms Submission
Forum submission is one of the most popular off-page SEO technique in which we create backlinks for our websites using forum websites. Forums allow us to ask questions from the experts in the industry or we can answer the queries of others too.
The technique is as simple as saying. If you are an active member of a forum, you can easily use it as a platform to implement your link building tactics. You can drive some traffic to your blog or website from here. High da forum submission sites are known to rapidly increase our search engine rankings. So, we are here with a list of high authority forum submission sites.
8. Question & Answer Submission
If you are willing to know something new, you may put up your query on these websites. On the other hand, if you would like to share your ideas about your favorite niche, you may help others by answering questions even with the source link.
These sites are also helpful to boost traffic to your website. The best part is high PR Question Answer submission sites are always crowded with the high volume of natural traffic. If readers experience your answer quite helpful and relevant, they will surely go through the link to your website. Also, they may share and like/upvote your answer.
9. Social Media
In business, social media is used to market products, promote brands, connect to current customers and foster new business. In terms of customer feedback, social media makes it easy to tell a company and everyone else about their experiences with that company, whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.
Social media is also often used for crowdsourcing. Customers can use social networking sites to offer ideas for future products or improvements to current ones. In IT projects, crowdsourcing usually involves blending business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the general public.